Want to make better use of your research & insights?
Looking for something different from the traditional agency model approach?
We embed insight professionals directly into your organisation to shape and deliver quality consumer, employee, and stakeholder research.
We have a bunch of tools and years of experience that help you get to insights faster, more efficiently, and with a focus on outcomes.
“In today’s increasingly data-driven environment, client organisations are re-evaluating how they generate, manage, and apply consumer insights. What was once the exclusive domain of external market research agencies is now being brought in-house, not just as a cost-saving measure but also as a strategic response to the increasing need for speed, flexibility, and closer integration with core business functions.”
Three ways we work with you
01
Embedded Insights
We embed hand-picked insights professionals into your business on a flexible, contracted basis to manage programme, run research and advise on strategic, operational, and tactical priorities as an extension of your team.
02
Consulting
Current insights gathering dust on a shelf, buried in a server, or stuck in the sales team’s heads? Or maybe you just need help getting started or a second set of eyes.
Our war stories are vast, and we bring experience across a broad range of sectors, business sizes, and issues to help crack your problems.
03
Customised Research
Sometimes, you might need to plug knowledge gaps with additional insights. We'll work with your current suppliers to develop briefs, bring fresh analysis, or manage the whole process for you.
We leverage a deep local and global network to bring serious expertise to your specific needs.
“The internalisation of the insights function is one of the most significant shifts in the industry. Enabled by technological advancements, intuitive analytics platforms, and access to diverse data sources, client organisations are going from passive consumers of insights to active producers.”
Sound familiar?
Chances are, we’ve met your challenge in a previous life. Maybe it’s one of those shown below. Let’s grab a coffee and have a chat.
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Situation:
A marketing team currently subscribes to a solid syndicated brand tracker but uses it mainly for topline charts. They want to turn it into practical guidance for brand and comms.
Approach:
Audit current usage, map measures to objectives, and create activation packs (audience snapshots, growth levers, and creative/channel prompts). Layer in simple analyses (e.g., category entry points, light/heavy buyer cuts, message comprehension) and build a quarterly playbook tied to media and campaign planning. Run short enablement sessions for brand, sales, and agencies.
What success looks like:
Clearer answers to “what to do next,” tighter briefs, and a shared language from Board to Agency. Without buying more research.
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Situation:
A NZ food manufacturer wants to enter two Asia–Pacific markets but is unsure about strategy, price points and channel selection.
Approach:
Review available research, conduct secondary market scan, partner with a locally based market entry specialist, rapid competitor audit, and a lean pricing study, with buyer interviews; then a “go/no-go” and channel plan.
What success looks like:
A confident launch sequence, tighter price bands, and a partner shortlist that reduces trial-and-error.
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Situation:
A retirement living provider has a legacy surveys that feels long, slow, and light on action. Leaders want a modern programme that includes market, residents and whānau views, and ongoing help to run it.
Approach:
Understand how the programme is currently being used, re-set the brand and/or CX framework if necessary, right-size the surveys and add richness where needed. Add a short pulse/issues surveys and stand up a simple dashboards for users. Build closed-loop alerts for at-risk feedback, set a quarterly governance cadence, and provide managed service (sampling, fieldwork, QA, reporting).
What success looks like:
More representative data, higher VOC completion rates, clearer priorities by site, faster fixes for what matters most to residents and families, and steady year-on-year improvement without adding internal workload.